Iconic Wine Tours Napa Sonoma
Peter & Carla Bowers proprietors of ICONIC Wine Tours in Napa Valley

Your hosts Peter & Carla Bowers ...

have spent decades revolving around the world of  wine, travel and hospitality.  With his  European background, Peter also speaks Spanish, German and French.

Carla has a background in lifestyle publications and together they published the book Napa Valley Iconic Wineries highlighting many of the wineries you’ll visit on our tours.  Let us share their stories with you, and when we do, we hope their wines will come to life for you, as they have for us.

Cheers! Peter & Carla

Why choose ICONIC Wine Tours?

In Napa Valley and Sonoma, there are more than 1000 wineries and tasting rooms. We have visited, traveled and lived in the region for nearly 30 years, and have the extensive knowledge to share with you a local viewpoint of Wine Country, customizing each tour to your interests and tastes.

With a brief phone call, we learn about your likes and dislikes to plan the perfect day among the vines. Whether you’re interested in a luxury approach or a down-to-earth adventure, we’ll pick you up in a Mercedes-Benz and lead you through some of the area’s famous wineries, off-the-beaten path discoveries, cult wineries and more....

Highlights of our private wine tours

  • Customized wine tours for all tastes
  • Insider insights into the history and current events in the area
  • VIP access to hard to get into "cult" wineries
  • All Mercedes Benz fleet with capacity for up to 8 persons
  • English, Spanish, German & French spoken

New Experience! Farm to Table Wine Tours- click here

ICONIC Wine Tours | perfectly paired private wine tours in Napa & Sonoma


ICONIC Wine Tours Trip Advisor Certificate of Excellence

New Experience! Farm to Table Wine Tours- click here

Private Wine Tour Rates and other services


Mercedes - Benz R 350 SUV

Mercedes - Benz METRIS

Mercedes - Benz Sprinter Van


2 to 4 guests

4 to 6

6 to 11

From Napa & Sonoma Valley

$75.00 * hour



From SF, Oakland & East Bay

$95.00 * hour



ICONIC Wine Tours Mercedes 450 GL  WineTouring Wagon
ICONIC Wine Tours Mercedes 350R WineTouring Wagon
ICONIC Wine Tours Sprinter Wine Touring Van

Concierge and event planning services

Through our local connections and expertise in California wine country, we can assist you with the planning of your wine country trip and events big or small.


Perfectly paired private wine tours in Napa & Sonoma


We speak Spanish
We speak German
We speak French


ICONIC Wine Tours Trip Advisor Certificate of Excellence